Market Shift: Zondervan General-Market revenues grew from 1.5% for the company to 17.7% between ‘93 and ’03, while the CBA channel’s share fell from 72.9% to 52.1% over the same period. ABA sales grew from 4.5% to 9.1% during the same decade. One national chain told Zondervan it has conducted a study, which found that 85% of ‘religion’ category sales were Christian products. (Christian e-tailing 6/28/04)
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