Maturalism: Whether it’s adults fed up with the dumbed-down teen/tween culture dominating everyday life, or just a serious case of boomer decadence: Maturalism is HOT. A vital combination of ‘mature’ consumers pursuing a seemingly restrained ‘best of the best’ materialism is driving the trend in ditching mundane goods and services for more professional, premium or sassier versions. From heavy-duty power tools to state-of-the-art cameras to grown-up ice-cream flavors. (Trendwatchers 1/04)
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