Gifting Occasions: About 53% of the gifters’ $2,062 annual budget is spent to buy gifts for holidays. After Christmas, which accounts for $843, Mothers Day is the next. The remaining 47% of the annual gifting budget is spent for gift occasions. Birthdays top the list with the typical gifter buying presents for 7.3 people throughout the year and spending in total $349. Anniversaries is second, followed by friendship/ thank you/just because gifts. (Unity Mark 1/8)
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