Left Behind Awareness: Barna Research reports 24% of adult Americans are aware of the Left Behind series and 9% have read at least 1 of the 8 books in the series. Readers include born again Christians (19%) and adults who attend non-mainline Protestant churches (18%). While born again adults constitute the majority of the Left Behind reading audience, an estimated 3 million non-born again adults have read one or more of the books. George Barna claims the series represents one of the most widely experienced religious teaching or evangelistic tools among non born again adults. He notes that the series has reached a larger unduplicated audience of non-believers than most religious television or radio ministries. To date 45 million copies of Left Behind books have been sold. (Barna Online 10/22/01)
http://garydfoster.com