Hot Numbers: Tweens are flocking to buy number-emblazoned apparel. Why numbers, why now? “Image-savvy youth, it seems, are sick of logos and brands splashed across their chests,” says Janine Lopiano, President of Sputnik , a teen trend tracker. “A fascination with digits comes from the popularity of ‘e-mail-speak,’ cell phones and text messaging, in which thoughts are converted into numbers on a dial pad.” (Business Week 8/13/01)
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