37% of Christians shop in Christian stores. A new CBA-Barna survey reveals that 34% of adults have shopped in a store that specializes in Christian products in the last 6months, up from 30% in ’91. Close to 4 in 10 Christians (37% or roughly 6 million people) visit a Christian store in a typical month. Among Christian retail shoppers, 3% said they shop at a Christian store at least once a week and 10% more than once a month. (CBA Research, 6/01)
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