Brand Building Online is the media’s emerging advertising strategy says the Wall Street Journal. For tradition-al advertisers, audience exposure to non-interactive brand building banner ads increases brand aware-ness 5%. Major consumer products companies will spend 5% of ad bud-gets Online integrating the media into their total ad mix. (WSJ 12/28/00)Brand Building Online is the media’s emerging advertising strategy says the Wall Street Journal. For tradition-al advertisers, audience exposure to non-interactive brand building banner ads increases brand aware-ness 5%. Major consumer products companies will spend 5% of ad bud-gets Online integrating the media into their total ad mix. (WSJ 12/28/00)
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