Bible Market Shifts: Devotional Bible sales are declining and study Bible’s are increasing says Tom Mockabee, Zon-dervan Sr. VP. People buy 9 or more Bibles because of life’s tensions, uncertainties and crises. They are searching for something they can rely on. Bibles for children are one of the hottest moving categories in the market while the teen market is the most pressing ones today. Zondervan’s Bibles sales in CBA stores increased 7% last year. (PW 10/9)
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