• Response Boosters: Six Proven Direct Marketing ...

  Contributed by Sermon Central on Jan 10, 2006 (message contributor)

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Response Boosters: Six proven direct marketing tips to raise your response rate.

· Yes/No Offer- usually out pulls one without a “no” option.

· Credit Card Payment- usually out pulls a cash-only option.

· Time Limit- typically brings more orders overall and in less time.

· Envelope Package- nearly always outperforms a self-mailer because you simply have more space to tell your story. Letters offer more relationship building time.

· Free Gifts- usually delivers more responses than a discount offer.

· Bind-in Card- usually increases response to a print ad. (DM News 8/14/00)

http://www.garydfoster.com