U.S. Donor Profiles: According to Campbell research, the following are typical profiles of U.S. donors. (1) Gender: 60% female, 40% male. (2) Ethic Origin: 85% Caucasian, 7% African American, 3% Hispanic, 1% Asian and 4% other. (3) Median Age: 54. Of course individual organiza-tions donor profiles will vary, for example, those that focus on children, family or disaster relief will have 70%-72% females, while those supporting individual missionaries are 58% male. Organizations founded and/or led by African Americans attract as many as 36%-39% African American donors. Family oriented ministries attract donors averaging 39 years of age, Christian ministires-54, Non-sectarian organizations-64 and health organizations-67. (DonorSpeak 8/00)
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