• E-Brand Power: "Anyone Can Launch A Web Site, ...

  Contributed by Sermon Central on Jan 10, 2006 (message contributor)

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E-Brand Power: “Anyone can launch a Web site, anyone can offer almost anything for sale. Only a brand offers trust, reliability and ongoing quality. Thus, the brand becomes more important in the e-environment for it differentiates the firm in what would appear to be a common-level situation, “ says Don Schultz, President of Agora, marketing consulting firm. (CRM 6/00)

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