Gen Y Clout: 70 million people were born between ’76 and ’97. Nearly double the Baby Boomers and 3 times the size of Generation X. “It’s hard to overstate the import-ance of this market development,” says Reid Sullivan, Panasonic’s U.S. Portable Audio Product Group. This generation of kids is accustomed to rapid technical change and short product lifetimes, plus they like high style. They are also motivated and goal-oriented, need frequent reinforcement, are technologically savvy and like to work in teams. (Simply Business 5/00 & WSJ 5/18/00)
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