19% of Americans consider themselves to be highly religious, 28% quite religious, 42% just somewhat religious, 10% not religious and 1% not sure.

90% of American women identify themselves as Christian compared to 83% of men.

The average American adult has 1-2 best friends, 4-6 close friends and 10-20 casual friends.

Spring Arbor has identified 273 devotionals and 446 Christian living titles that reap approximately 80% of their revenues in those categories. (WSJ 3/9/00)

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