• Campbell Research, A Leading Npo Research ...

  Contributed by Sermon Central on Jan 9, 2006 (message contributor)

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  Tags:  Giving General

Campbell Research, a leading NPO research company, reports donors say they are most motivated to give when they have received letters from the CEO of their local chapter (34%), followed by a typical volunteer (21%), the national chairperson or CEO (10%), or a celebrity (8%). (DonorSpeak 10/99)

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