• How People 'feel' About Your Cause Will Determine ...

  Contributed by Sermon Central on Jan 6, 2006 (message contributor)

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  Tags:  Giving General

How people ’feel’ about your cause will determine how they will respond to your appeal. Dean Rieck, President of Direct Creative, Columbus, OH cites these top 11 emotions for fundraisers.

Altruism Anger Beliefs

Compassion Ego Gratification Fear

Guilt Idealism Immortality

Joy Recognition (DM News 8/10)

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