Yankelovich partners recent research measuring American’s response to our increasingly stressful culture detected the following. 35% of Americans report "spiritual well-being is more important than mental or physical"--up from 30% who held that view a year ago. Yankelovich terms this phenomena "new introspection." There may be a silver lining to today’s intense pace of life, a growing spiritual hunger and search for peace of mind. (ADWEEK, 11/3/97)
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