Cultural Creatives is the new label for a individuals who reject traditionalism and modernism in favor of their 1960’s values. Proponents are typically upper middle class and consider themselves leading edge thinkers. The read a great deal, but don’t see their values reflected in what they read. Advertising and marketing hold little appeal. Bullet points are suspect--they want the whole story. They value ecological sustainability, globalism, women’s issues, altruism, self-actualization, spirituality, social conscience and
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