In a 1995 survey by Barna Research Group, it was discovered that non-Christians have no clue what Christians mean when some they use some of the phrases Christians often take for granted. 63% of non-Christians don’t know what Christians mean when they talk about the Gospel. 75% of non-Christians don’t know what John 3:16 is. Add to the phrases like "a broken heart", "I’ve been convicted", and "get into the Word, which non-Christians would hear quite differently. The problem for unbelievers is they hear the unspoken message from
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