Sermon Central
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Direct Mail Doesn't Work As Well
Contributed by Sermon Central on Apr 15, 2008 (message contributor)
DIRECT MAIL DOESN'T WORK AS WELL
Direct mail sent by charities are not producing as much money as they did in years past, because the number of people who give through the mail is declining. Charities have increased the amount raised per solicitation, but not enough to make up for the failure to recruit new donors through the mail. (Philanthropy Today 1/8/08)
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