You Must Tell Them A Recent Study Finds When ...

You Must Tell Them A recent study finds when donors were asked why they did not give online, the single most common reason donors gave (after not having a computer) was that they were unaware the option existed. The finding mirrors similar studies of other forms of giving, where when asked why people didn’t give, the answer was simply: they were not asked. (NonProfit Times 12/17/07)