Sermon Central
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Missed Bible Sales Two 2006 Research Projects ...
Contributed by Sermon Central on Feb 20, 2007 (message contributor)
Missed Bible Sales Two 2006 research projects revealed 50% of shoppers that came into a Christian store to purchase a Bible walked out without purchasing one because the variety was too confusing and sales staff was not trained well enough to guide a shopper. (Foster netwoprk 7/10/06)