Online Generational Differences According To ...

Online Generational Differences According to Forrester, almost 40% of Gen Y “likes to research products online and purchase them offline,” compared to 39% of Gen-Xers, 30% of Younger Boomers (ages 41-50) and less than 25% of Older Boomers (ages 51-61). In ’05 Gen X households accounted for over 1/3 third of all online purchases vs. Younger Boomers at 1/4 , Older Boomers 1/5, and Gen Y at 1/10 of the total. (Online Media Daily 8/1/06)