The Average Online Shopper Is Female, Age 44, And ...

The Average Online Shopper is female, age 44, and has an annual household income of about $68,000 according to an eMarketer Inc. study. She has a college degree, is more inclined to use an advanced Internet connection, and spends more than $360 a year on various purchases. Internet users ages 30 to 50 are the most likely to purchase online. (Internet Retailer 7/06)