Gen Y (Ages 18-26) Averages 12.2 Hours Online ...

Gen Y (ages 18-26) averages 12.2 hours online each week, 28% more than their Gen-X (ages 27-40) counterparts finds a new Forrester Research study. Gen Y-ers also clearly dominate social networking sites, and are more likely to stream or download video and movies, use voice-over-Internet protocol, sign up for online personals, engage in online gaming and gambling, and listen to podcasts. They are 3 times as likely as Gen X-ers to use social networking, twice as likely to visit blogs and 50% more likely to send instant messages. Seniors (62 and older) are more likely than boomers to receive photos via e-mail, and lead every other cohort in checking stocks online. (Online Media Daily 8/1/06)