Influential Opinions Opinion Is Crucial In ...

Influential Opinions Opinion is crucial in helping people determine which products and services they should use. But new research says the growing phenomenon of consumer-generated media is proving disruptive to Web sites offering professional reviews and ratings. JupiterResearch found 77% of online shoppers regularly read consumer product reviews and ratings. Viewers are increasingly loyal to stores that feature product feedback. Another survey found 22% of online consumers who leave feedback on forums tend to purchase more online. Content created by consumers is gradually replacing experts in terms of effectiveness. Nothing beats a satisfied customer! (Tech Web 8/15/06)