Marketing Myth There Is The Long-Held Belief ...

Marketing Myth There is the long-held belief that older TV viewers (ages 40 to 50) rarely change brand loyalty. Age Wave research company says boomers are, in fact, more open to new things such as new cell phone technology, Internet shopping, and other products. Marketers shouldn’t fall into the trap that there is nothing they can do to change the mind of boomers. (Media Post TV Watch 3/21/06)