Individuals Read Web Pages In An "F" Pattern. ...

Individuals Read Web Pages in an “F” pattern. They’re more inclined to read longer sentences at the top of a page and less and less as they scroll down says a recent Nielsen Norman Group study. That makes the first 2-3 words of a sentence very important. Surfers connect well with images of people looking directly at them. It helps if the person in a photo is attractive, but not too good looking. The person has to be approachable. Images in the middle of a page can present an obstacle course. People respond to pictures that provide useful info, not just decoration. (USA Today 3/26/06)