Shopping Has. Today Shoppers Follow Two Different ...

Shopping Has. Today shoppers follow two different tracks: necessities shopping where convenience and price are key and recreational shopping where a fun experience is sought. From ‘97 to ‘02, the share of retail sales credited to the 50 largest U.S. retailers grew from 25.7% to 31.7%. The new model is to design a retailing experience for the pleasure and delight of the shopper. (Unity Marketing 3/15/06)