-
Boomer Marketing Rules: Treat Everyone ...
Contributed by Sermon Central on Jul 17, 2006 (message contributor)
Boomer Marketing Rules: Treat Everyone Differently: Don’t incorrectly assume there’s one “Boomer” market. There are numerous segments within this cohort of 78 million. Put Some Feeling Into It: The older Boomers get, the more their decisions are driven by “gut feeling” than logic and reason.
Be Positive: Use positive imagery and emotionally-meaningful messages. More is Better: Give them plenty of info to make an informed decision, and serve it up in easy-to-digest chunks. Tell a Story: Capture their attention with a story that will help them think about how their own situation relates to it. Aim Inwardly Boomers over 50 have entered a stage of life where it isn’t about “becoming” but about “being.” Downplay social benefits and focus on internal benefits. Remember, It Is All About Me: Ads need to speak to them as individuals, not as an audience of many, even if the product or service is designed for the masses. Plays in the Gray: Boomers are skeptical about absolutes, especially when in an ad. Claims of superiority are also questioned. Focus on the functional attributes and benefits without relying on comparative claims. Use Life Stage, Not Age: Older Boomers feel at least 12 years younger than they are. Age-based messages are not relevant. Life stage messages (grandparent, parent of college-student, caregiver for aging parent, etc.) resonate strongly. Let them put themselves in the picture based on their own life stage, not their age. Learn, Baby, Learn: Demonstrate to Boomers you understand they’re different from “seniors” and that you know they aren’t 30. Learn where they are in their lives and where and how your product or service fits. (Boomer Marketing Council 6/13/06)
Related Sermon Illustrations
-
For The Christian, Heaven Isn't Simply A ... PRO
Contributed by Robert Leroe on Sep 22, 2002
“For the Christian, Heaven isn’t simply a destination; it’s a ...read more
-
Eugene Peterson Writes, "If We Don't Want God, Or ... PRO
Contributed by Robert Leroe on Sep 22, 2002
Eugene Peterson writes, “If we don’t want God, or don’t want Him very near, we can hardly be expected to be very ...read more
-
Ralph Waldo Emerson Was Approached By A Troubled ... PRO
Contributed by Robert Leroe on Sep 22, 2002
Ralph Waldo Emerson was approached by a troubled man who said, with great anxiety, “I’m told the world is coming to an end.” Emerson answered, “Never mind; we can get along without it.” ...read more
-
Attitude Is Everything! PRO
Contributed by Joel Vicente on Sep 21, 2002
Illustrate: Attitude is everything! 1. A chaplain told a young soldier who’s laying on a cot, “Son, you lost your right arm in this war.” The young soldier said, “No, I kept my left arm in this war” 2. A neighbor told her Christian neighbor after a care accident, “Aren’t you mad at God for ...read more
-
Jesus] Said To Them, "Come Aside By Yourselves To ...
Contributed by Paul Fritz on Oct 18, 2000
Jesus] said to them, "Come aside by yourselves to a deserted place and rest a while.. --Mark 6:31 Philip Melancthon, the great Reformation theologian, once said to his friend Martin Luther, "This day you and I will discuss the governance of the universe." What Luther said in response was ...read more
Related Sermons
-
Quiebra El Vaso Y Deja Brillar La Luz
Contributed by Craig Benner on Jan 8, 2009
La luz de Cristo quiere brillar por nuestras vidas. Batallamos con nosotros mismos muchas veces. Además, la tentación del hombre es hacer brillar su luz humana, y no la luz de Dios. La vida de Gedeón nos puede ayudar entender la importancia de obedienc
-
Our Purpose: To Reach The Lost Series
Contributed by Timothy Smith on Oct 20, 2006
A 5 part series to cast vision and clarity about the purpose of our church.
-
The Table - Pt. 3 - Dinner Dates Series
Contributed by Steve Ely on May 5, 2012
A common everyday item. Every house has one. A simple table or a meeting place. Perhaps a classroom. Could it be that a simple table is really a blank canvas?
-
Sow Bountifully - A Message Of The Dandelion
Contributed by William Akehurst on Jun 19, 2009
By morning, a lawn ablaze of yellow dandelions. By night, white heads gone POOF! And seeds sown everywhere. This is a message of Sowing Seed Bountifully, Especially to our Gray Headed Congregation.
-
Are You A Missionary Or A Mission Field
Contributed by Ralph Andrus on Mar 26, 2007
Our task is to reach the world around us for Jesus Christ