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Different Giving Responses: Recent Campbell Research studies of donors who give to Protestant and Catholic ministries indicate marked differences. Direct mail letters were fairly comparable, with 30% of Protestants and 27% of Catholics having responded to a mail appeal in the last 12 months. However, 28% of Protestant donors vs. 6% of Catholic have responded to an appeal at an event sponsored by the charity. Protestant donors were more likely to have given in response to a phone request (9% vs. 1%). Half of Catholic donors indicate they have given in response to an ongoing giving commitment. (DonorSpeak 5/03)

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