Let Me Give You A Real Life Example Of How This ...  PRO

Let me give you a real life example of how this works. A young couple decided to start their own business. He was an engineer and she was an advertising copywriter. They wound up buying a small salmon cannery in Alaska. They soon discovered they had a problem. Customers opening a can of their salmon discovered that the fish was gray. Sales sagged. Investigation revealed that the problem was a result of the way they processed the fish. "This is a technical problem," said the wife, "and you’re an engineer. You have to find a way to fix this."

A month later, the husband announced that they would have to replace some machinery and make other changes. It was going to take at least 10 months to do the job and it was going to cost a lot of money. "We have to do something sooner than that," said the wife, "or we’re going to go under." For the next two days she pondered the problem and came up with this...

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