Sermon Central
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Girl Power Comics: Sales Of Japanese Comics - ...
Contributed by Sermon Central on Jan 27, 2006 (message contributor)
Girl Power Comics: Sales of Japanese comics - more familiarly known as manga (pronounced MAHN-gah) - are exploding in the U.S., and much of the boom is due to efforts by comic book publishers to extend their reach beyond young male readers. “Manga producers in the U.S. have tapped into a new audience for comics - the female consumer,” said Milton Griepp, the publisher and founder of ICv2, an online trade publication that covers pop culture for retailers. Part of manga’s appeal, Mr. Griepp suggested, can also be attributed to the country’s acceptance of Japanese pop culture in animated video games and films. He said that manga sales were $50 million to $60 million in ‘02, and climbed to $90 million to $110 million in ‘03. This year showed “strong double-digit growth,” and 1,000 new volumes are being released this year. (NY Times 12/28/04)
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