Generation X Marketing Advice: Following Are Key ...

Generation X Marketing Advice: Following are key points drawn from the Generation X Parents: From Grunge to Grown Up. (1) They want value and permanence, being such a rare commodity sells even better. (2) Gen Xers want “quantity time” with their kids. (3) If an Xer thinks you’re offering a great deal, expect to see his or her friends as word spreads. (4) Ad and marketing campaigns that target young mothers with one-dimensional portrayals are likely to be met with a cold shoulder. (5) Fathers have an ever-growing say in their kids’ lives and day-to-day upbringing. (BW Online 4/15/04)

http://garydfoster.com/