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Donor Decision Making Campell Research has discovered that the top 3 action steps a donor takes in making their decision about giving to a non-profit organization are, (1) Determine their giving budget, (2) determining their specific areas of interest [Am I passionate about the area of ministry of this organization?], (3) What are my personal instincts on this particular giving request or opportunity? (DonorSpeak 7/00)

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