Advertisers and Marketers, struggling to keep up with changing consumer habits, are about to make massive investments in new digital and out-of-home media platforms, forecasts research company PQ Media. Companies will spend more than $160.8 billion in ’12 (up 82% from ’08) on 18 emerging markets, including online videos, store-based TV screens, sponsored events, TV and movie product placements, cell phones, video games and digital video recorders. Americans are spending more time out of the home, working late hours, communicating via wireless, shopping in malls and stuck in traffic: marketing strategies are changing to reach these people. New platforms are expected to account for nearly 27% of all ad and marketing spending in ’12 vs. 16% in ’08. (Online Media Daily 3/26/08)